A new report from Rider Research called “Mobile Media 2008 -The Third Entertainment Screen” describes the current state of how entertainment content is and will be delivered over high-speed wireless networks to the millions of always-connected devices that are coming to market. The $695, 70+-page report provides an overview of the industry for delivering entertainment to mobile devices, profiles of some of the key players and provides a preview of what is likely to lie ahead.
Free Extract for Evaluation
A free extract of the report is available for evaluation by e-mailing paperboy@onlinereporter.com.
Always-On
Imagine sitting on a porch, patio, park bench, beach or stadium seat, holding a wireless palm-sized device with a high-definition display and checking out a possible vacation spot by watching a travelogue about Fiji, stretching the brain by watching an Oxford University lecture about the beginning of time, sipping a drink while enjoying a film from the Sundance festival that never made it to the local movie house or watching live a symphony that’s being performed in London. You’d be benefiting from the coming mobile Internet’s unique ability to deliver any video from anywhere in the world to almost anywhere in the world at any time.
Mobile Internet Technology
As the technology in mobile devices and mobile networks continues to progress, you could even be in your car or on a train. Most all of the needed technology is available now. The last remaining barriers to a world of mobile media are the technology’s deployment in national networks and its use in portable devices.
That the technology will soon be available is a certainty. What is less certain is how much video and music and what kind will be available. Where consumer eyeballs go, entertainment content follows.
The last five years have seen the entertainment industry begin to use the increasingly ubiquitous Internet to deliver music, movies, TV shows and other content into consumers’ homes. In most developed countries, high-speed Internet access is already available in from 55% to 90% of residences.
The Next 5 Years
The next five years will see the entertainment industry delivering content to always-on portable devices that most consumers are expected to have at all times in their pocket or purse. That will open a new era for what’s called mobile media. It appears that 100% of 16-year-old consumers will have their own always-connected mobile device. One of the major differences between wireline broadband in the home and mobile broadband is that mobile devices are personal. Content is delivered to an individual, not to a household.
The Internet allows and encourages the creation of content specifically for the Web. Mobile devices, with their smaller screens and their use where attention spans are shorter, will demand made-for-mobile content, such as mobisodes from the studios and ringtones from the record companies.
Delivering water requires good plumbing and large pipes – so does delivering high-quality videos. Next-generation mobile networks are being deployed now. WiMAX, which Samsung, Intel, Sprint, Motorola, Clearwire and others are backing, is considered the leading technology for a mobile Internet that’s robust enough to deliver video wirelessly.
The potential size of the market for mobile media is staggering. There are already many more millions of mobile phones in use worldwide than PCs. The thought of several billion consumers carrying around a handheld device capable of playing video and audio entertainment should make content creators salivate.
Rider Research conducted all of the research for the Mobile Media 2008 report.
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