Orb Brings Music to iPod touch, iPhone without iTunes Syncing

Orb Networks users can now play their PC music collection on their Apple iPhone or iPod touch without having to sync with iTunes.

Responding to a user study that found repeated syncing of the iPhone to a PC to be “a pain in the ass,” Orb enables users to play their PC music on their iPhone or iPod touch from anyplace they have a wireless Internet connection, right away.

“Wait, so, no more syncing? Just hit play?” asked Allison Logue, 18-year-old iPod owner from Fallbrook, California. “That’s like having an iPod the size of your PC hard drive.”

Users can install the free Orb application on the Windows PC where they have their music. Users then access the free service at http://mycast.orb.com from the native Safari browser on the iPhone or iPod touch to play what they want right from their PC.

“What kind of robot always decides ahead-of-time what songs they’re going to be in the mood for when they’re away from their PC?” asked Joe Costello, CEO of Orb Networks. “Don’t sync some. Stream all.”

Orb also enables users to send their friends text messages with links to their PC music.