QuickPlay Media Enhancing the Mobile Viewing Experience

QuickPlay Media, a big player in the mobile TV and video viewing market, has released the newest set of features for its OpenVideo 4.0. The new features are geared towards allowing mobile service providers the ability to offer full length TV and videos with customizable options. The first implementation of these features will occur in the first quarter of 2008.

The feature that looks the most useful is a resume-playback function. This will allow users to pick up where they left off in a program, whether they were not able to finish the show in one sitting or if there was a network interruption. Advertisers can also enjoy this new feature, because it allows them to insert targeted advertising at the time of playback.

Another nice improvement is the ability for users to search for content within the video clip or TV program. Content providers and mobile operators are also able to place chapters in content, making their larger files take up less bandwidth and be easier to manage.

“Working closely with leading mobile operators, we have seen how the evolution of the mobile device and the network has created a surge in demand for full-length TV and movie content from consumers,” said Wayne Purboo, CEO and co-founder of QuickPlay Media. “We are very excited to support this growing demand with a high-quality solution tailored to fit the unique requirements of a [mobile] customer.”