Teen Destination Piczo Enters Mobile Realm

In order to literally go where its market is – teenagers with mobile devices – Piczo, the “leading teen destination for self-expression” and mobile social networking company Intercasting are have inked a deal that lets Piczo members create and share content over their mobile phones through Intercasting’s Anthem platform.  With Anthem, users will be able to specifically upload images taken via their camera phones, send and receive messages and post comments over the Piczo network online. 

Intercasting’s client list includes wireless carriers like 3 UK, Boost Mobile, Sprint and Virgin Mobile.

“Piczo is creating a service that taps into the habits of the Piczo generation who want to be in control of their content and communication in a safer environment and at the same time extending self-expression onto the devices that matter most to them in their lives,” said Chris Seth, Piczo’s managing director for Europe.