New Report about the Impact of Multimedia Cell Phones on Entertainment Industry
Posted by Mary Reed on December 18, 2007
“Mobile Media 2008 -The Third Entertainment Screen” is a new study from The Online Reporter that describes the current state of entertainment content on mobile devices and how entertainment will be delivered over high-speed wireless networks to the millions of always-connected devices such as multimedia cell phones that are coming to market.
- More multimedia cell phones (300 million) will be sold in 2008 than TV sets – phones that can play audio and video and browse the Internet.
- Half the world’s population – 3.3 billion – now has a mobile phone subscription.
- Many predict that multimedia portable devices will become THE platform for entertainment.
- Nokia says 25% of entertainment on mobile devices will come from online communities by 2012.
- The rapid spread of broadband to homes caught the entertainment and media industries by surprise. Will they miss out on the market for media on mobile devices or will they move to fill consumers’ seemingly unquenchable demand for entertainment.
The potential size of the market for mobile media is staggering. There are already many more millions of mobile phones in use worldwide than PCs. The thought of several billion consumers carrying around a handheld device capable of playing video and audio entertainment should make content creators salivate.
The $695 70+-page report provides an overview of the industry for delivering entertainment to mobile devices, profiles of key players and provides a preview of what is likely to lie ahead.
Free Extract for Evaluation
A free, no obligation extract of the report is available by e-mailing
paperboy@riderresearch.com or calling 225-769-7130.
